SoftControl
For exhibition / AV / smart-home system integrators

Still losing project margin to Crestron / AMX programming hours?

Turn your engineers from script writers into UI builders — same project price, higher margin, shorter timeline, repeat business

Crestron / AMX projects need a certified programmer ($125–200/hour) on site for one to two weeks per install. Every button change is a callback. SoftControl lets a regular operator edit the UI: you handle hardware integration and scene setup, the customer handles the rest. Project timelines cut in half, support calls drop sharply, and the next project still comes to you.

Apply to become a partnerTry the software first
Zero programming, 2-hour onboardingNative PJLink / Modbus / Serial / TCP / UDP100% of the runtime UI is your design

Traditional control systems are eating your profit

Programmers eat half your project margin

A CCMP-certified Crestron programmer bills $125–200/hour, and a mid-sized exhibit needs 1–2 weeks of programming. Win a $30K project — what's left after the programmer line item?

Every change request is another billable visit

Add a button, rename a scene, reorder the layout — the original programmer has to come back, remote or on site. Support becomes a black hole, and you can't take new work

Hardware lock-in kills your purchasing leverage

Pick a brand control system and you're stuck with their touchscreens, panels, and accessories. No room to negotiate hardware costs

Hard-to-use systems mean no repeat customers

Operators can't figure it out, they blame you when something goes wrong. Project handoff isn't repeat business — usability decides whether the next project comes to you

How SoftControl actually makes integrators money

01

Project timelines halved, margin doubled

What used to be 2 weeks of Crestron programming is 1–2 days here. Same project price to the customer, the saved labor goes straight to your bottom line

02

Customer self-serves the UI, support load drops

End operators rename buttons, add scenes, tweak layouts themselves. You stop getting called out at midnight to move a button two pixels

03

Reusable project templates

Export the last exhibit's control panel → import into the next project → swap logos and device IPs → ship. Building from scratch becomes editing

04

Hardware sourcing is yours

No brand lock-in on touchscreens or projectors. Use whatever supplier gives you the best margin — the savings are yours, not theirs

05

Sticky customers = repeat business

When the operator finds it easy and changes things themselves, you become their default. Phase-2 expansions and new exhibits all come back to you first

06

100% of the runtime UI is your design

Buttons, scenes, backgrounds, layout — everything the end operator sees is content you configured. No SoftControl popups or watermarks. The Android client app name is also overridable at build time so you can deliver under your own brand

Traditional control vs SoftControl — from an integrator's view

Traditional (Crestron / AMX)SoftControl
Mid-size project price$15K–35K (programming = 60–80%)$399 / device
Programming barrierCertified CCMP requiredDrag and drop, operators handle it
Programmer rate$125–200 / hourNo paid programming required
Project timeline1–2 weeks programming + on-site1–2 days deployment
Customer change requestsCallback, hourly billingCustomer self-serves in 5 minutes
Protocol accessSupported, but paid modulesNative, no extra fees
Repeat businessBrand-drivenCustomer-experience-driven, comes back to you

How partnership works

1. Submit your application

Tell us your company, your typical project type, and rough annual project volume

2. We reach out within 1 business day

Our partnership lead contacts you to understand your specific business context

3. Pilot project support

On your first deal, we provide solution consulting, protocol-fit review, and technical Q&A

4. Build commercial terms together

As the partnership matures we co-develop discount, revenue-share, and white-label terms

Apply to become a SoftControl integrator partner

Fill in the form below — we'll be in touch within 1 business day

Partnership models and commercial terms shown on this page are preliminary. Final terms are governed by a written partnership agreement signed by both parties.